Traditional Promotion
There is no point in an arranging an exhibition without attendees. You have to let the world know where your work is being displayed in an exhibition specially held for the purpose. The first option is the traditional promotion. It is essential to send print brochures and posters that, in addition, will serve as evidence when filling the formats for scholarships and grants. Of course you will have to distribute the posters in cultural centers, universities, etc.
Also in the conventional promotion, you will have to approach the press and contact the producers of programs in mass media i.e. television, radio, newspapers and magazines and offer information about the exhibition in question to be held. With a little luck and some informant will interview you. In this, what matters is to launch the network and it is worth the effort.
Promotion in Social Media
One of the great powers of us, ordinary citizens, lies in the social networks. Perhaps there is no better means for communication and at such a low cost, and often free, to promote with social networks. The only key is to create a good strategy, articulate the messages, create a relevant website or a blog and social networks will gravitate around you. The accounts of Facebook, Twitter, Instagram and the networks that are coming up are forced. Of course, your individual accounts are part of the equation. But what if you lived on a desert island since 2002 and when you get to civilization, you hardly know about all this? So you can hire the exhibition companies for this purpose and the will do it perfectly for you.
Opinion Leaders
Search for bloggers, vloggers, ‘tweeters’, ‘instagramers’ and all the fauna of the ecosystem of the social media, to get the ones who are opinion leaders and have many followers. Tell them about your exhibition and ask them for help. I assure you that they will support you with more efficiency and solidarity than if you go with the star commentator of the 10:30 pm newscast. Some will also ask you to pay to run the promotional massage of your exhibition.
The Grand Opening
If you have been foresighted and did not spend your entire budget, it is time to fill the wine glasses, put on the best galas and attend the ritual of the inauguration. In addition to culminating all efforts with a state of intoxication directly proportional to the stress caused by the organization, it is time to enjoy the result. And if you organized the exhibition for someone else, there will be no better pay than the artist’s smile.
