With marketing being the driving force behind businesses’ leads and sales, going the DIY route and experimenting with different strategies is not the wisest move to make.
Learning the ropes and taking a trial and error approach in promoting your business can cost you to waste time and even money. If you want to leverage all the benefits of a well-thought-out and planned marketing strategy, your best option is to work with experts.
By partnering with one of the leading marketing companies in the UAE, you can work with people who know the ins and outs of marketing. They have expert knowledge and skills that they have honed throughout their years of experience and, as such, can create a successful campaign for your business.
Moreover, your team can benefit from the expertise a marketing company provides. With their familiarity with your target market and know-how of using the right marketing channels and opportunities, you will get the most from your agency’s campaign.
By partnering with an agency, you can also save your company the time you will otherwise put into hiring full-time staff or undergoing training to navigate the world of marketing. You can then devote these hours to the more crucial parts of running your business.
Lastly, working with a marketing company is more cost-effective than hiring in-house staff. You won’t have to invest in expensive software and ads as well.
Achieving Greater Heights With Your Marketing Partner
There is no doubt that marketing companies possess a unique set of capabilities that will benefit your company in various ways. If you want to get the most out of working with your chosen partner, follow these tips:
Talk about your goals
If you choose the right marketing agency to work with, you will get a strategy that is tailor-made to meet the needs of your business. They won’t recommend a campaign composed of methods that they chose out of convenience or practice.
But to help your marketing partner create the perfect strategy, you have to give them a starting point. This is where creating a list of your goals and discussing these with the agency comes in.
Write down the goals you want to achieve from your marketing campaign. Be as specific as you can, which means adding numbers and percentages. For instance, if you want to get an increase in online sales, say you want to generate a 20 percent increase every month.
Your marketing partner should be able to tell you what figures are reasonable and propose strategies that will enable you to reach those.
2. Establish your expectations regarding updates and reports
Aside from setting your goals, set some ground rules regarding how and when you want to receive updates and results from your marketing campaign. If you would like to receive weekly reports, communicate this with your marketing partner.
In addition to weekly and quarterly reports, you can request your own dashboard login details so that you can look into trends or updates on your website. If you want to review all content made by the marketing team, make sure you tell them beforehand so they can run material by you before publishing or posting it.
To ensure you get the reports and updates you need at the expected times and that your marketing partner lives up to your expectations, communicate these clearly at the outset. Make sure the agency agrees, as well.
3. Keep them updated
Since you expect your marketing agency to give you reports and updates, you also need to keep them in the loop, particularly with key changes in your brand, website, and contact details.
For instance, if you are changing your website hosting company and email address, inform your marketing partner immediately. If you are moving to a new office, make sure they know about this, too.
Inform them of any additional promotional campaigns you are doing on your own such as vehicle branding, for example.
If you don’t want your marketing agency promoting materials with the wrong information, let them know of any key changes in your company as soon as possible.
4. Share your expertise and industry finds
Although your marketing partner will do everything they can to understand and familiarize themselves with your business, if you want them to come up with content and materials that are on-point, you will have to share some more information and even trade secrets with them.
Send the agency links to articles, reports, and blog sites that you like reading and visiting. If you come across any ads that catch your eye or think would work with your campaign, forward them copies of these.
In case you come across any news or trends that you would like to add your own spin on, let them know so that they can work on something to be included in your campaign.
5. Be available
Finally, to have a good working relationship with your marketing partner, take their calls and reply to their emails or messages as soon as possible, especially when they have some important questions.
You can also designate another member of your team to act as the point person in case you have a busy day or have a long meeting to attend and can’t be disturbed.
Keep in mind that when you communicate with your marketing company in a timely manner, you help to build trust and also keep your campaign on schedule.
When you follow these tips, you can expect a smooth and successful relationship with your marketing partner. You will also avoid a lot of hassles and hurdles as both of you continue working on your goals.
Stuart Harris is the Creative Director at Yellow, a Dubai branding agency, digital partner and advertising company working with progressive businesses to build bold, meaningful brands.