Most owners of small businesses are aware that they need a well-designed and easy-to-use website, which provides informative and attractive content, which is also visually pleasing. However, very few of those entrepreneurs think about how easy it is for customers to find it. It’s a completely different ball game and having something you can be proud of is of little use when people don’t know about it. So, how can you get people to visit your website? There are many ways, but one of the best is to use search engine optimization (SEO), since it’s a great method of making your website stand out among almost two billion others. To help you achieve this important task of making your website, and consequently your business, much more visible, we’ve prepared the following list of tips.
Get the right keywords
You should know what your prospective clients tend to type in Google when looking for a product or service that you can offer. Once you make a list of keywords, visit Google AdWords, where you can validate that the keywords you choose are really used regularly in online searches. You can also use a product called Keyword Tool to find more keywords to expand your list. With the list of most frequently used keywords, you can create content that contains them on each website page. You should use keywords in the URL and include them in your titles and metadata descriptions.
Unique selling point
Chances are you’re facing strong competition in your line of work and some of them have already gained advantage over you in terms of boosting their brand reputation. Still, you shouldn’t give up. In your search for keywords, focus on words that correspond to your market differentiation, such as your location or unique offerings. Choosing the right words is also crucial for a pay-per-click campaign, which is another option of making your website more visible. Namely, your ad appears above or beside the free search results and you pay the search engine company each time your link is clicked, but your campaign will be fruitless unless you focus on niche keywords, especially if you’re on a tight budget.
Don’t overdo it
Like with most things in life, the key is in moderation. You mustn’t overstuff your site with keywords, although the idea might be tempting. Don’t forget that you need to create a website for clients (people), not search engines. If you insist on inserting all the keywords around the content, you’re running a great risk of providing poor-quality content and irritating readers. So, try to use those keywords wisely.
Create links to your site
One of the rules of digital marketing is that your site is ranked much higher when you have more sites that carry links to your site. That is why you need to try to get external links to your site and you might even offer to link to those sites in exchange. Small business owners from the USA and Australia have been doing this for years now in order to raise the profile of their websites and they often turn to professionals, such as these Sydney SEO experts, who can help them choose the right strategy for getting the necessary links to their websites. Such experienced professionals also understand that it’s much more about the quality of those links than their number. Namely, one link from a reputable site is worth more than ten links from obscure sites.
Constant publishing of top-quality content
Every search engine tries to help users find answers to their questions by relying on the content available online to provide the best possible answers. This means that the quality of your content will play a major role when it comes to driving a lot of traffic to your website. Don’t restrict your content to text only, but provide photos and videos as well and ensure that your content is regularly updated with top-quality content that is relevant to what you offer and present it in an attractive way.
Harness the power of social media
You should also bear in mind that social media platforms can really help you with your SEO strategy, since more and more people are using them as search engines. Instead of typing keywords into Google, they do it using Facebook’s search function for example. This means that your social media profile will rank well when people look for a company or related terms. Again, you shouldn’t neglect the content you publish on social media, since it has to be relevant and you need to make sure you respond to all contacts quickly, politely and in a way that people who want to get in touch with you get the answers they’re looking for.
These are just some of the tips related to SEO which can help your business gain a great position on the (online) market. With the number of Internet users constantly rising, it really makes sense to invest your resources in a campaign that could attract new clients and prove to be extremely cost-effective.