1 – Consider the Customers, Competition and Company
The customer or end-user should feel identified with a professional website design, so do not develop a sophisticated website if the customers do not understand nor approve a simple site if customers will not value. Analyze competition, the graphic elements used, composition of colors, elements distribution, complexity or simplicity and specify where you want to position yourself against competitors. Your graphic image must be consistent with the activity of your company. Do not make it very elegant if the market does not need, and do not be very simple if the market is looking for sophistication as it does not give confidence to the consumers Internet
2 – Look for Differentiation
There is no point presenting an excellent image to be according to the values of the company whether or not it can be confused with the image of a competitor, especially if it took more communication and advertising budget. The result is obvious, you will help to sell your competitors and your brand equity will be compromised.
3 – Achieve Compatibility-Name Website
It must be consistent with your company’s name. There are designs that have no logical connection between them which can be a very elegant name with a very informal site or vice versa or a very innovative name with a site graphically obsolete.
A good web design company Dubai should have the ability and experience to find a linguistic and semantic compatibility with the graphical name website performed. In some cases, both graphically explodes a website that the name is illegible. Care should be taken not to lose the reading of the name by the fact that your website looks ‘pretty’ or ‘striking’.
4 – Avoid Saturation
It is believed that you need an advertising space in some way to use the most of every millimeter of it, but this may not be possible and even less in a professional website design. You should avoid saturation of icons and graphics and search the latest trends, making it easy to identify and remember.
5 – Make a Rational Decision
You have to consider typography, graphics and position. In the evaluation process of, even before the decision of colors, it is important to isolate the elements of the website, so that you can study each of them in detail.
6 – Typography
What are you looking for in your professional website design? Innovative, classic, technology, formal, informal, elegant? Remember that a typography determines experience, personality, reliability and relevance of the brand.